download – self-taught artist and fashion designer based in Doha; founder and owner of the SIMO brand launched in 2012. SIMO trademark stands for professional luxurious fashion for women with the vision to support modest women’s identity and values. SIMO is offering Haute Couture women’s jewelry, clothing and accessories. Each product blends unique design and detailed handwork to give it distinctive elegance, luxury and style. 


Each of SIMO pieces is designed and fully hand crafted by the designer herself giving attention to every single detail.

All of designs are one piece only which makes them absolutely unique. The designer uses her favorite crochet technique to combine different hand selected materials such as metal chains, cotton, crystals and semi-precious stones to come up with revolutionary pieces. Arab culture remains her main source of inspiration.