Who Is SIMO woman?
Step into the captivating world of SIMO woman, a Qatar-based sustainable luxury fashion brand that seamlessly blends traditional craftsmanship, digital innovation, and a profound commitment to sustainability.
Led by visionary designer Simona Kreivenaite El-Fiky, aka SIMO, our brand embarks on a remarkable journey that began in 2010 when Simona, a Lithuanian-born designer, brought her creative talents to the vibrant Middle-Eastern landscape.
"Empowering Women through Ethical Fashion: The Birth of SIMO woman"
Simona's artistic journey took root in her early years, as she honed her craft in costume jewelry, creating some of the most exquisite custom pieces in the region. In late 2012, SIMO woman was born, underpinned by the ethos 'by women for women.' Simona's unwavering dedication to empowering women resonates deeply with clients both locally in Qatar, where she is based, and internationally.
"Where Artistry Meets Fashion: Bridging the Gap Between Ready-To-Wear and Haute Couture"
Building on her success in the realm of jewelry, Simona expanded her artistic horizons in 2016, venturing into the world of fashion. Bridging the gap between Ready-To-Wear and Haute Couture, SIMO woman epitomizes contemporary design infused with intricate and sophisticated craftsmanship. Simona's boundless creativity draws inspiration from the world around her, resulting in sublime fashion statements that exalt the essence of womanhood.
"Sustainable Luxury: Handcrafted Designs in Limited Quantities"
At SIMO woman, we embrace a slow fashion philosophy, where each design is meticulously handcrafted in limited quantities. In fact, some pieces are made exclusively for a single client, epitomizing the true essence of luxury and sustainability. We believe that quality surpasses quantity, and this principle is fundamental to our commitment to a more sustainable future.
"Entering the Digital Frontier: The Genesis Collection of Digital Haute Couture"
Our journey extends beyond physical fashion, as we lead the way into the digital frontier. The Genesis Collection, a groundbreaking exploration of digital haute couture, pushes the boundaries of creativity and technology. Collaborating with exceptional 3D artists from around the world, Simona's vision comes to life in the form of 11 unique NFTs. Each piece in this collection represents a harmonious fusion of traditional craftsmanship and cutting-edge digital artistry, creating a mesmerizing and exclusive fashion experience.